Fulfilling the Dream of Home Since 1906
For over a century, home has been our purpose.
It defines us and everyone in our network. Our mission will never waver —
to deliver the treasure of home ethically and honestly.
The History of Coldwell Banker
Coldwell Banker® was founded in 1906 when Colbert Coldwell, a young real estate sales associate, observed families trying to piece their lives together following the disastrous San Francisco earthquake. Disapproving of sales associates who acquired property from vulnerable sellers and then resold it at huge profits, and seeing a need for honest, knowledgeable real estate professionals, he formed his own company. Then in 1913 Colbert Coldwell invites salesman Benjamin Arthur Banker to join his firm. Within a year the exceptionally industrious Banker is invited to become Coldwell’s partner. The foundation marked the beginning of a successful journey for a revolutionary brand, quickly securing a strong foothold in the American real estate market and eventually branching out globally taking advantage of booming economies. Penetrating both developed and developing markets globally, each having its set of challenges to overcome, gained strong support from our backbone in professional realty practices, excellent quality of service and our Sales Associates’ excellent knowledge and experience. Coldwell Banker entered the young yet aggressive and flourishing Dubai realty market in the year 2005 injecting its expertise into the industry and continues to offer clients a level of service and resources of which Colbert Coldwell and his partner Benjamin Banker would be proud of.
Core Values
Our CORE VALUES are woven into everything we do. They are the fiber of our messaging, our visual statement – our brand.
HOME
It’s the most important thing in our lives. It’s the place we long for at the end of the day, and the place that holds all we love and everything we cherish. And it’s our agents’ mission to bring the joy of home to every one of our clients with unrivaled expertise, passion and energy.
AWESOMENESS
This is the spirit in every Coldwell Banker agent and office. It’s fun, it’s happy, it’s energetic and full of life. It’s optimistic and always sees opportunity ahead. It’s Gen Blue©, the Homes for Dogs Project, and a worldwide network of affiliated agents joining forces to share insight and knowledge, so we can all succeed together.
INGENUITY
From our very beginning in 1906, we saw things differently. We found new ways to help our clients, and pioneered many industry firsts. From the first real estate code of ethics to the first real estate mobile app, we’ve always been happiest when we’re leading the way to where the industry is going.
EXCELLENCE
We believe that if you’re going to do something, you should be the best at it. Never settle for average. Always be exceptional. Whether it’s a listing presentation for a potential client, a home staging for an open house, or running an entire office—go beyond what’s merely expected and deliver something amazing.
The Story
Behind The Star
Our mark features a visual icon that sets us apart—a star. This star represents two distinctive elements that exemplify the Coldwell Banker brand. First, the five-pointed star is a recognized mark of excellence, one that symbolizes the quality of service that we’ve provided since 1906. Second, throughout history, the North Star has been the beacon that explorers have used to guide them to the place they most cherished—home. Sitting confidently above the CB, this north star signifies the fact that we’ve been guiding people home for over a century, longer than any other real estate brand. Finally, we’ve kept our signature blue color, while revising our bounding rectangle to a sleeker, more compact square—a profile more in keeping with today’s mobile-first culture.